When it comes to digital marketing, building a website for your business is one of the preliminary steps required. However, creating a site is just a part of this process, and there are several aspects that you need to keep in mind to ensure that your business gets found when searched by an individual.
Search Engine Optimisation, popularly known as SEO, is an integral part of digital marketing and plays a crucial role in determining your website’s rankings on Search Engine Results Page (SERP).
Whether you’re an established business owner or a newbie, you must have heard about SEO.
SEO is the process of optimizing your website’s content and other parts while keeping in mind the rules that search engines’ algorithm uses to rank a site.
When I say SEO, most of you think of it as the same old process of stuffing keywords and making them appear on your website as many times as you can. However, with the passage of time, search engines’ algorithms have become smart too. They take into account several other factors such as user interface, loading time and readability of a website to rank it. Thus, if you want to place your site higher on Google (or any other search engine for that matter), you need adequate knowledge about SEO.
DigitalMarketingTrainingCanada! will teach you everything that you need to know about SEO so that you don’t have to depend on digital marketing agencies that charge a good fortune and still don’t deliver the expected results.